Plymouth’s Parents as Partners in Early Learning (PPEL) Kids and Dads project was a joint venture involving Keystone children’s centres, Plymouth’s YMCA children’s centres and the local authority. The project worked in partnership with five voluntary and community organisations, serving some of the most deprived communities in the city. Activities focused on ways in which to involve fathers more with their children’s early learning. The project made good use of benchmark research and enjoyed a prominent local profile, thanks to an effective marketing strategy. Evaluation evidence has revealed significant gains for parents, children and practitioners.